Devil’s Draught Branding | Branding + Packaging Design

Devil’s Draught is a beer brand looking for a logo design and packaging design, plus I added a little tote design, because who doesn’t love a tote bag!

For the design, I went with creating a simple, but strong devil shape that could be an icon used within the brand itself. The logo text has little pieces that also refer back to iconic symbols associated with the devil such as their horns, trident and pointy tale.

The color palette is staying within the familiar colors associated with the devil, but using the colors in a way that brings life and the story to life within te branding and packaging design. For example, the beer can has a warm gradient background that allows for the illustrations and text to pop right off of it, but also lends to the feeling that this beer may have been brewed in hell.